`` Eat Like A Man, Man The Advertisement For Their New...

â€Å"Eat like a man, man.† The statement over which Burger King left its viewers pondering upon witnessing the â€Å"I Am Man† promotional advertisement for their new Texas Double Whopper burger. This brief but influential advert left its viewers wondering whether their diet was masculine or feminine. Within the advertisement, Burger King establishes a theme of power and masculinity, promoting gender roles and stereotypes while belittling the feminist movement through making a mockery of it. The theme of masculinity and power is very apparent within the ad as throughout the entire video, a group of mainly muscular men unite in order to satisfy their manly appetite. This is conveyed by the males constantly chanting â€Å"I Am Man†(Burger King.2007), expressing determination to eat a Texas Double Whopper as other foods just don t quite cut it. The advertisement is likely directed towards males in Western cultures, as the main characters are all masculine and in a very North American style environment. The Burger King advert is completely unrealistic and a gimmick, with the characters in the ad over exaggerating a male s physical strength, effectively distorting reality. Burger King’s promotional video for their new burger is created with a gender binary perspective, adequately reinforcing gender roles within society. These gender roles play a significant factor in a person s everyday life, as the media aids in solidifying heteronormativity to be the standard today. Humans have a veryShow MoreRelatedDesigning a Customer Driven Statergy23698 Words   |  95 Pagessandwiches at McDonald’s and Burger King. Starbucks and other high-end cafes began sprouting up, bringing more competition. Sales slid as the company clung to its strategy of selling sugary doughnuts by the dozen. In the mid-1990s, however, Dunkin’ shifted its focus from doughnuts to coffee in the hope that promoting a more frequently consumed item would drive store traffic. The coffee push worked—coffee now makes up 62 percent of sales. And Dunkin’s sales are growing at a double-digit clip, with profitsRead MoreDeveloping Management Skills404131 Words    |  1617 Pagesorder to succeed. Visit www.mymanagementlab.com to learn more. DEVELOPING MANAGEMENT SKILLS EIGHTH EDITION David A. Whetten BRIGHAM YOUNG UNIVERSITY Kim S. Cameron UNIVERSITY OF MICHIGAN Prentice Hall Boston Columbus Indianapolis New York San Francisco Upper Saddle River Amsterdam Cape Town Dubai London Madrid Milan Munich Paris Montreal Toronto Delhi Mexico City Sao Paulo Sydney Hong Kong Seoul Singapore Taipei Tokyo Editorial Director: Sally Yagan Editor in Chief: Eric Svendsen